Showing 1 - 10 of 243
Cover -- EDITORIAL ADVISORY BOARD -- Contemporary issues in events, festivals and destination management -- Thematic trends in event management research -- Event innovation induced corporate branding -- "We've never measured it, but it brings in a lot of business" -- Sport mega-events and nation...
Persistent link: https://www.econbiz.de/10012684241
Purpose – This study aims to examine the effectiveness of branding through franchising and hotel membership affiliations in Europe, where the chain penetration rate is still relatively low, albeit growing slowly, and where hotels are limited by historical preservation codes and building...
Persistent link: https://www.econbiz.de/10014762775
Purpose – The purpose of this paper is to investigate the influence of competitive strategies and organizational structure on hotel performance and to explore whether organizational structure has a moderating effect on the relationship between competitive strategies and hotel performance....
Persistent link: https://www.econbiz.de/10014763104
Purpose The paper aims to examine the nexus between perceived relational benefits and brand engagement within a restaurant setting in a developing economy context. Design/methodology/approach This paper used a survey research design, obtaining data via self-administered questionnaire from 500...
Persistent link: https://www.econbiz.de/10014763719
Purpose This paper aims to explore the image of travel destinations after the visit by analysing sentiment orientation of the online reviews, and how this orientation, as well as other electronic word of mouth (eWOM)’s credibility sources, can affect the perceived helpfulness of shared...
Persistent link: https://www.econbiz.de/10014763830
Purpose – This article aims to provide a summary review of what is already known about customer loyalty and identifies some emerging issues that play an important role in it. As a result of dramatic changes in the marketplace and in consumers’ connections with the hospitality industry,...
Persistent link: https://www.econbiz.de/10014763952
Purpose Building upon previous research on country-of-origin. This study aims to investigate whether the effects of country-of-origin extend to the hotel industry, based on associative network and signaling theories. Design/methodology/approach Based on a self-administered survey with tourists...
Persistent link: https://www.econbiz.de/10014765159
their events and tourism and destination marketing outcomes. Design/methodology/approach This qualitative study entailed in … organizers focused on attracting participants and delivering positive experiences, rather than on stimulating tourism … their events to generate tourism outcomes. For organizers confronted with operating constraints and event delivery …
Persistent link: https://www.econbiz.de/10014764991
Purpose – Given the rapid development of ethnic‐themed restaurants, this study aims to investigate how authentic atmospherics affects consumer emotions and behavioral intentions in Chinese restaurants in the USA. Design/methodology/approach – A total of 348 usable responses from full table...
Persistent link: https://www.econbiz.de/10014763079
Purpose – The purpose of this study is to examine the relationships between servicescape components, image and behavioral intentions within the framework of hotel businesses. Design/methodology/approach – Relationships between specified variables were tested with structural equation modeling...
Persistent link: https://www.econbiz.de/10014764095