Peng, Kang-Lin; Lin, Pearl M.C. - In: International Journal of Contemporary Hospitality Management 28 (2016) 6, pp. 1225-1244
, that could benefit four stakeholders, namely, tourists, business, community and government. Two social entrepreneur cases … villages and innovating rural tourism through the activism of service science. Design/methodology/approach Qualitative approach … innovate rural tourism through the activism of service science. Findings SEE methods explain a series of service design …