Chen, Sandy C.; Shoemaker, Stowe; Zemke, Dina Marie V. - In: International Journal of Contemporary Hospitality Management 25 (2013) 1, pp. 23-48
Purpose – Slot machines and other machine gaming generate between 65 percent and 90 percent of a US casino's revenue. This article aims to examine the motivations, behaviors, and preferences of slot machine customers, and to develop market segments. Design/methodology/approach – The study's...