Tian, Fengjun; Yang, Yang; Mao, Zhenxing; Tang, Wenyue - In: International Journal of Contemporary Hospitality Management 33 (2021) 6, pp. 1950-1976
Purpose: This paper aims to compare the forecasting performance of different models with and without big data predictors from search engines and social media. Design/methodology/approach: Using daily tourist arrival data to Mount Longhu, China in 2018 and 2019, the authors estimated ARMA,...