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Purpose With the prevalence of the sharing economy phenomenon, there are an increasing number of hosts on Airbnb who manage more than one listing. Managing more listings likely makes hosts more seasoned in terms of serving guests, but it may undermine host quality due to hosts’ constrained...
Persistent link: https://www.econbiz.de/10014764571
Purpose: Despite the importance of hosts who contribute to the success of accommodation sharing through sharing underutilized space with guests, current literature sheds little light on what exactly incentivizes hosts to grow their properties. The purpose of this study is to investigate the...
Persistent link: https://www.econbiz.de/10012069016
Purpose This study aims to investigate the impact of the loyalty program members’ satisfaction toward the hotel loyalty program benefits and the customer management relationship initiatives of individual hotels on the brand relationship quality (BRQ), i.e. their relationship quality with the...
Persistent link: https://www.econbiz.de/10014764410