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Commercial hospitality consumption as a live marketing commmunication system
Gillespie, Cailein; Morrison, Alison - In: International Journal of Contemporary Hospitality Management 13 (2001) 4, pp. 183-188
model of a live market communication system. It is proposed that this represents a reorientation in focus of positioning …
Persistent link: https://www.econbiz.de/10014762504
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Applying Value Engineering to Rooms Management
Lockwood, Andrew; Jones, Peter - In: International Journal of Contemporary Hospitality Management 2 (1990) 1
Achieving a balance between occupancy and average room rate is now well recognised as a prime determinant of good rooms department performance. Yield management techniques are increasingly used to help maximise rooms department sales revenue. However, it can be argued that the complexity of...
Persistent link: https://www.econbiz.de/10014763195
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Investigating market orientation and positioning in star-rated hotels in Ghana
Hinson, Robert Ebo; Abdul-Hamid, Ibn Kailan; Osabutey, … - In: International Journal of Contemporary Hospitality Management 29 (2017) 10, pp. 2629-2646
Purpose Market orientation and positioning have been widely recognized as organizational metrics linked to hotel … performance. The purpose of this study is to offer the link among market orientation, positioning and hotel performance in Ghana …’s (luxury) hotel sector. It also reports on the joint influence of market orientation and positioning on hotel performance in …
Persistent link: https://www.econbiz.de/10014763843