Tsourgiannis, Lambros; Valsamidis, Stavros - In: International Journal of Culture, Tourism and … 13 (2019) 4, pp. 473-486
Purpose: The purpose of this paper is to explore the attitudes of tourists toward digital marketing applications related to peer-to-peer short-term rental services within the sharing economy in the tourism sector. It aims to identify the factors that make Greek tourists to use these...