Purpose – The purpose of this editorial is to introduce the International Journal of Culture, Tourism and Hospitality … describing, explaining, predicting, and influencing tourism and hospitality behavior within and across cultures. Originality … Culture, Tourism, and Hospitality Research, invites membership to the society, which is open to all scholars and individuals …

building destinations as iconic brands and suggestions for tourism management. The revisionist view includes interpreting …

Purpose – To examine the contentious relationship between brand image and brand personality in the context of tourism … empirical stance at delineating the relationship between brand image and brand personality in the context of tourism …

retail industry place increasing emphasis on leisure shopping and tourism, the results of this study suggest that the tourist … leisure shopping and tourism, but the results of this study suggest that the tourist shopper market may not be the most …

Purpose – The purpose of this paper is to suggest a shift in the tourism marketing paradigm away from economic profit … equity, environmental protection, and economic livability. The paper seeks to examine the evolving model for the tourism …, responsible, and relationship marketing. Adapting a living system theory to tourism marketing, a sustainable tourism marketing …

wine and wine tourism industries, and might be beneficial for wineries in their efforts of providing a more valuable …

. Research limitations/implications – Marketing and tourism planners in Hawaii, Fiji, and Bali should create advertising and … destinations. Practical implications – Marketing and tourism planners may respond to the Bali Syndrome from four different … perspectives; these are, servicescape, ethics, cause‐related, and eco‐tourism. Originality/value – The paper provides empirical …

actions necessary to changing long‐term negative implicit associations that potential visitors retrieve regarding tourism …‐life tourism marketing problems.  …

Purpose – The purpose of this Editorial is to introduce the reader to seven training exercises in tourism. Design … for tourism and hospitality executive training.  …