Erdiller, Ozgur; Papamanousakis, Georgios; Baourakis, George - In: International Journal of Data Analysis Techniques and … 4 (2012) 3, pp. 292-313
This paper aims to identify regional properties of product categories and consumer perception and preferences of relevant grocery retailing product categories, in the Greek Island of Crete and the three cities. The dataset for this research consists of a sample of 2,000 consumers, distributed in...