Association rule mining is applied to large databases to identify product associations. In the resulting large number of rules, interestingness is difficult to determine. Researchers have defined various measures of 'interestingness' such as support, confidence, lift and gain. Support is the...

This paper aims to identify regional properties of product categories and consumer perception and preferences of relevant grocery retailing product categories, in the Greek Island of Crete and the three cities. The dataset for this research consists of a sample of 2,000 consumers, distributed in...