Zhuang, Youlong; Lederer, Albert L. - In: International Journal of E-Business Research (IJEBR) 2 (2006) 4, pp. 1-20
Pure play and bricks-and-clicks represent today’s two major retailing models. The current study answers four questions comparing the two models in terms of the e-commerce benefits achieved and information systems management practices used to achieve them. It applies a Web-based survey to...