Tan, Felix B.; Lin, Helen J.; Urquhart, Cathy - In: International Journal of E-Business Research (IJEBR) 2 (2006) 3, pp. 46-70
With the increasing popularity of electronic commerce, businesses are starting to recognise that developing a good virtual community can help to generate more profits. Virtual communities can be an instrument for building relationships with customers, and retaining customers’ loyalty. Of...
