Flavián, Carlos; Gurrea, Raquel; Orús, Carlos - In: International Journal of E-Services and Mobile … 1 (2009) 3, pp. 17-37
The website design and specifically the visual aspects have been revealed as key factors for achieving a successfully e-service website. This research examines the effects of the visual product presentation on online users’ perceptions. We carried out an experiment to analyze the impact...
