Ionescu, Florin Tudor; Roºca, Mihai Ioan - In: International Journal of Economic Practices and Theories 2 (2012) 3, pp. 173-178
At the beginning of strategic planning, the system used by most companies was rudimentary and limited to setting annual budgets and extending the current sales of the company and marketing environment trends to a period of several years. Further, based on these forecasts, managers took a series...