Bekhet, Hussain Ali; AL-Alak, Basheer A.; El-Refae, … - In: International Journal of Economics and Business Research 7 (2014) 4, pp. 404-418
The objective of this research is to propose a tested and validated model based on a variety of customer satisfaction perceptions measures in Malaysia, in both private and public university settings. A convenient sample of 1,200 business students drawn from three public and three private...