Ma, Hongze; Hilmola, Olli-Pekka - In: International Journal of Electronic Finance 1 (2007) 3, pp. 275-292
New Product Introduction (NPI) activity has considerably increased due to ever shortening product life cycles. Therefore, cash flow management is a vital part of NPI, and is based on the cumbersome equation of customers, demand development, product margin, payment programmes, supply lead times...
