Sahoo, Tapan; Banwet, Devinder Kumar; Momaya, K. - In: International Journal of Engineering Management and … 2 (2011) 2/3, pp. 153-174
The automobile industry in India has gone through a lot of transformation since inception. With the liberalisation process starting in 1991, the industry has seen the entry of global auto majors in India. Due to changing customer preferences, environmental regulations, concern for safety and...
