Jones, Andrew; Navarro, Caroline - In: International Journal of Event and Festival Management 9 (2018) 2, pp. 204-222
Purpose: The Rolex Middlesea sailing event takes place in Malta on an annual basis. The race forms part of a number of new tourism initiatives supported by the Maltese Government. These aim to diversify the Maltese tourism economy from reliance on mass tourism to more niche or specialist forms...