Bruwer, Johan; Kelley, Kathleen - In: International Journal of Event and Festival Management 6 (2015) 1, pp. 18-38
Purpose – The purpose of this paper is to examine the links between perceived festival service performance quality, satisfaction, buying wine at the event, and the first-time/repeat tourist dynamic. Design/methodology/approach – The research was conducted on 368 attendees at a major wine...