Purpose – The purpose of this paper is to identify consumer profiles based on behaviour of runners at marathon races and to determine key drivers for their intention to revisit the marathon. Design/methodology/approach – Participants of three marathons in Germany (Cologne, Bonn, Hanover)...

Purpose – The purpose of this paper is to analyse quantitative and qualitative image aspects of destinations hosting a small‐scale sport event, as perceived by spectators and participants. Design/methodology/approach – A survey was conducted at different sport events hosted by destinations...