Holloway, Immy; Brown, Lorraine; Shipway, Richard - In: International Journal of Event and Festival Management 1 (2010) 1, pp. 74-85
Purpose – Events research is witnessing a gradual increase in experience‐related studies, reflecting a challenge to the dominance of positivist, quantitative‐based studies. This purpose of this paper is to support a paradigm shift to effect a more balanced examination of events within the...