Karadakis, Kostas; Kaplanidou, Kiki; Karlis, George - In: International Journal of Event and Festival Management 1 (2010) 3, pp. 170-185
Purpose – The purpose of this paper is to identify the strengths, weaknesses, opportunities and threats (SWOT) that a host city can experience to utilize these for future strategy planning and event leveraging. Design/methodology/approach – Five phone interviews were conducted with...