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~isPartOf:"International Journal of Forecasting"
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International Journal of Forecasting
Marketing management : a quarterly business management publication of the American Marketing Association
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Business horizons
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Journal of the Academy of Marketing Science
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The sophistication of naive modeling
Aaker, David A.
;
Jacobson, Robert
- In:
International Journal of Forecasting
3
(
1987
)
3-4
,
pp. 449-451
Persistent link: https://www.econbiz.de/10005418539
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