Purpose – Many “Divas” despite possessing destructive character traits ironically become successful entrepreneurs thus illustrating an alternative “storied” social construction of entrepreneurship. This influences how female entrepreneurs are perceived in the popular press and can be...

Purpose – As a result of a plethora of scholarly articles by feminist scholars of entrepreneurship, it is now widely accepted that the notion of entrepreneurship is ideologically skewed towards masculine ideology. Although this body of work has been quietly acknowledged, it has not invoked a...

Purpose – As a social construct, entrepreneurship is portrayed as an unashamedly masculine endeavour. This forms the basis for much feminist research in entrepreneurship. Despite a sustained research effort in the field of gendered entrepreneurship research this polarised viewpoint remains...

Purpose – The purpose of this paper is to assess the contribution of “Matriarchy” to the entrepreneurship and family business literature. The literature on gendered aspects of entrepreneurship is expanding and maturing in its level of theoretical sophistication and subject coverage. At the...