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~isPartOf:"International Journal of Industrial Organization"
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International Journal of Industrial Organization
Applied economics
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Evaluating Agricultural Research and Productivity, Proceedings of a Workshop, Atlanta, Georgia, January 29-30, 1987, Miscellaneous Publication 52
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Advertising efficiency and the choice of media mix: a case of beer
Fare, Rolf
;
Grosskopf, Shawna
;
Seldon, Barry J.
; …
- In:
International Journal of Industrial Organization
22
(
2004
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10005499673
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2
Media substitution and economies of scale in advertising
Seldon, Barry J.
;
Jewell, R. Todd
;
O'Brien, Daniel M.
- In:
International Journal of Industrial Organization
18
(
2000
)
8
,
pp. 1153-1180
Persistent link: https://www.econbiz.de/10005500176
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