Kargin, Banu; Basoglu, Nuri; Daim, Tugrul - In: International Journal of Information Systems in the … 1 (2009) 1, pp. 15-34
As more and more mobile services become available everyday, consumers are choosing different services based on their preferences. Exploring and understanding this phenomenon is critical. This paper presents a framework for defining the adoption factors of mobile services. The framework builds...