Cao, Qing; Leggio, Karyl B.; Schniederjans, Marc J. - In: International Journal of Information Systems in the … 4 (2012) 2, pp. 1-18
Banking is a competitive market since the industry deregulated. Consumers’ demand for convenience services led to an increase in the number of branches to serve a geographically dispersed customer base. Increasing the number of branches indiscriminately is not advisable since more...
