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Technological change often leads to competitive turbulence in established industries. Little is known about how the introduction of social media affects incumbent and entrant firms. This paper explores the impact of social media on the fashion journalism industry. Our findings show that entrant...
Persistent link: https://www.econbiz.de/10011011109
This paper discusses the social media paradox in the context of innovation. Innovation is defined as a knowledge intensive process of seeing and doing things differently, whereas social media refers to new ways of being connected. Social media has revolutionised the ways how knowledge is...
Persistent link: https://www.econbiz.de/10011279083
Interconnectivity and social relationships of customers on social platforms offered by Web 2.0 technologies drive value for business. Customers are using social technologies to share their information and gain access to others' information and advice, which helps them to know better the products...
Persistent link: https://www.econbiz.de/10010795352