Our research examines the relationships among four factors thought to be important to new product developing organizations. Those factors include the speed with which product developers produce new products and bring them to market; the degree of integration among the various groups...

This research investigates three major hypotheses important to new product market success in the heavy construction equipment industry which are as follows: the greater the degree of organisational integration during the development of new products, the greater will be the market success of new...

In this paper, a refinement of the NPD/innovation process and its relationship with new product success is explored. Through a review of the literature, a rationale for a research model and the associations among its constructs were developed. In this study, a factor analysis was performed on...