RAASCH, CHRISTINA; HERSTATT, CORNELIUS; LOCK, PHILLIP - In: International Journal of Innovation Management (ijim) 12 (2008) 03, pp. 377-398
Users have proven to be a principal driving force of many innovations in different industries. Therefore, more and more firms try to identify avenues to systematically involve users into their new product development. Despite the growing interest in user-driven or user-centred innovation, both...