DELL'ERA, CLAUDIO; MARCHESI, ALESSIO; VERGANTI, ROBERTO - In: International Journal of Innovation Management (ijim) 12 (2008) 01, pp. 1-19
In today's business and academic arenas, design is more and more viewed as an important strategic resource. In fact, over the last couple of years, we have seen a real explosion in business and research literature that see scholars and companies alike trying to continuously link design to...