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The existing research on the behaviour of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analysed whether important determinants of user innovator...
Persistent link: https://www.econbiz.de/10011082519
Novel information and communication technologies, foremost the Internet, have revolutionised the innovation landscape. Mass-collaboration involving end-users is now, a critical component of many types of software improvement and has the potential to make users as the main innovation source of...
Persistent link: https://www.econbiz.de/10004970209
Users have proven to be a principal driving force of many innovations in different industries. Therefore, more and more firms try to identify avenues to systematically involve users into their new product development. Despite the growing interest in user-driven or user-centred innovation, both...
Persistent link: https://www.econbiz.de/10005080980