PAASI, JAAKKO; LAPPALAINEN, INKA; RANTALA, TUIJA; … - In: International Journal of Innovation Management (ijim) 18 (2014) 02, pp. 1450012-1
The purpose of this paper is to empirically study challenges faced by product and service providers when innovating openly with customers in business-to-business (B-to-B) markets. The study aims to fill the research gap of how the challenges vary in different types of customer involvement in...