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Innovation networks that aim at the joint development of products, services or processes represent a particular form of inter-organizational business networks. In order to yield useful results from these collaborations, networks need to be managed thoroughly. By appointing a dedicated network...
Persistent link: https://www.econbiz.de/10011011087
Innovation literature reports high failure rates for innovations, ranging from 50% to 90%. Hence, most new products fail as they are rejected by consumers due to their resistance to innovation, indicating that innovations remain a critical challenge for managers. In order to expand our current...
Persistent link: https://www.econbiz.de/10011011095
Customer co-creation is a phenomenon, whose relevance for innovative technology-based services (TBS) has been acknowledged both by scientific and management practice. However, empirical research on this topic is scarce. Above all others, the lack of a good metric for this construct to establish...
Persistent link: https://www.econbiz.de/10011011128