PERKS, HELEN; KAHN, KENNETH B.; ZHANG, CONG - In: International Journal of Innovation Management (ijim) 14 (2010) 01, pp. 19-40
This study offers continued insight into R&D-marketing integration with particular attention to the Chinese context. Examining the responses of 200 Chinese R&D and marketing managers, an exploratory investigation of marketing and R&D integration in Chinese high technology firms was undertaken....