Purpose: This paper aims to study the effects of cross-border psychological determinants among students of two Iberian universities (Portugal and Spain) on entrepreneurial intentions. Design/methodology/approach: Based on previous literature, the studies do not include any model that...

Purpose: This paper aims to verify co-creation behavior and understand a relationship between perception of service quality, loyalty and co-creation, from Starbucks customers' perspective. Design/methodology/approach: A quantitative methodology was carried out, operationalized by applying a...

Purpose Involving customers to create value is an important strategy for firms to compete, satisfy customized demands and gain competitive advantage. This potentially important alternate viewpoint for strategic management aims to widen avenues of business opportunities....