Yusr, Maha Mohammed; Mokhtar, Sany Sanuri Mohd; … - In: International Journal of Innovation Science 14 (2021) 2, pp. 316-338
Purpose: Several strategies and processes can help companies to enhance the success rate of new products. This study aims to identify a few strategies for that purpose represented by total quality management (TQM) practices, building knowledge and capabilities. Moreover, the current paper...