Existing, staged models of consumer adoption behavior offer little in the way of theoretical justification, and their empirical validity is in doubt. A qualitative empirical study provides another view by exploring the behavioral decision process by which transportation consumers adopt...

One of the dominant trends in Korea's IT industry of late is digital convergence. Of all forms of digital convergence, the one between telecommunications and broadcasting in the form of satellite DMB (Digital Media Broadcasting) service is regarded as the most innovative, and it is eliciting...

Artificial markets are an emerging form of agent-based simulation in which agents represent individual industries, firms, or consumers interacting under simulated market conditions. While artificial markets demonstrate considerable potential for advancing innovation research, the validity of the...

A qualitative empirical study explores the psychological process by which transportation consumers adopt alternatives to single occupancy vehicles. The study's findings give rise to the Motive-Technology-Belief (MTB) framework, a theory that conceives of technology adoption in terms of three...