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~isPartOf:"International Journal of Management Reviews"
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International Journal of Management Reviews
European Journal of Marketing
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An Assessment of Brand Experience Knowledge Literature : Using Bibliometric Data to Identify Future Research Direction
Zha, Dongmei
;
Melewar, T.C.
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
International Journal of Management Reviews
22
(
2020
)
3
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pp. 287-317
Persistent link: https://www.econbiz.de/10012282021
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Making sense of sensory brand experience : Constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T.C.
- In:
International Journal of Management Reviews
24
(
2021
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012635190
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