Value creation for customers in the form of experiences has been gaining attention remarkably. Great customer experiences could fuel surprising wow moments of truth, or perhaps magic moment. In fact, customer experience is destined to act as the tool for differentiation strategy. Quality...

This research focuses on tourist parks, which have attracted enormous attention for their business potential, as well as their attractiveness to tourists who visit the state of Quintana Roo, offering as they do a variety of products and services that meet the needs of all market segments. The...

The objectives of this paper are to understand the influence of sales skills dimensions namely: interpersonal skills, salesmanship skills, technical skills and marketing skills on salesperson performance in Telekom Malaysia (TM) Berhad, a major Malaysian telecommunication corporation. Data was...

An emerging perspective on market orientation suggests that strategic insights may be gained when firms take into account their customers’ view on the organization's level of market orientation. Recent research offers evidence on the applicability of a customer-defined market orientation...

The objective of this study was to investigate how socialization agents—media, parents, and peers—influence on students’ brand consciousness in apparel and influences differ according to students demographic characteristics. Participants were 230 students in second semester,...

During the past decade, the preferred medium for advertising has seen a dramatic shift away from print media and other traditional means of distribution. In 2009 alone, it is estimated that advertising spending dropped by between 10 and 20 percent for newspapers, consumer magazines, radio, and...

Discussed in this paper is the entrepreneurial intent of two cultures, China and India. The dichotomy exhibited in these two societies is vast--the history of the Chinese mores is of order and harmony with a defined hierarchy whereas the proud tradition of India exhibits a culture of pluralism,...

The purpose of this study is to assess the role of export market orientation on interfirm communication and interfirm cooperation, and ultimately, on export performance. Drawing upon the resource-based view, cognitive structures in social psychology, and relationship marketing theory, a...