Luiz Corrêa, Henrique; Ellram, Lisa M.; José … - In: International Journal of Operations & Production Management 27 (2007) 5, pp. 444-463
Purpose – To develop and propose a framework, termed here as the value package prism, for assessing the kinds of management processes and flexibility available in providing a range of value packages (services and goods offering mix). Design/methodology/approach – The literature is examined...