Wacker, John G.; Lummus, Rhonda R. - In: International Journal of Operations & Production Management 22 (2002) 9, pp. 1014-1031
The purpose of this article is twofold. First, the article examines how managers can make more effective use of sales … must be addressed to better understand the managerial side of forecasting. Managers can improve resource planning by … managers must recognize. The paradoxes suggested here are: first, the most important managerial decisions a company can make …