Arslan, Ahmad; Golgeci, Ismail; Khan, Zaheer; … - In: International Journal of Organizational Analysis 30 (2021) 7, pp. 49-66
Purpose: This paper aims to focus on the influences of the COVID-19 pandemic on business-to-business (B2B) firms’ relationship initiation and customer relationship management in an under-explored and unique context of high-tech industrial microenterprises. The authors analyze the challenges...