Showing 1 - 10 of 33
Conceptualizes a model of customer service‐based segmentation derived from the elaboration likelihood model (ELM). Logistics organizations are utilizing improved customer service to achieve competitive advantage. However, these firms must segment customers to avoid escalating their service...
Persistent link: https://www.econbiz.de/10014794152
Purpose – The purpose of this paper is to examine how goal achievement and goal exceedance influence the aspects of loyalty in logistics outsourcing relationships. Specifically, it aims to develop and test a model of customer loyalty across two cultures to determine if dedicated strategies for...
Persistent link: https://www.econbiz.de/10014793812
Considers the dynamical effect of lateral emergency transhipments within a supply chain. It tests various different strategies for improving customer service via the MIT Beer Game. Four distinct strategies are considered. “Electronic point of sales (EPOS)”, where marketplace information is...
Persistent link: https://www.econbiz.de/10014793413
Competition in the beverage industry is increasing on all fronts (advertising, price, product proliferation, service, etc.). As a result, distributors need to understand what is important to retailers and assess how they and their competitors are meeting those needs in the supply chain. In this...
Persistent link: https://www.econbiz.de/10014793416
Many firms are placing greater emphasis on managing returned product. Reverse logistics programs are being used to recover assets that would otherwise be lost. Research results are presented covering reverse logistics programs in the electronics industry, specifically among firms selling through...
Persistent link: https://www.econbiz.de/10014793417
A simulation approach to measuring supply chain performance is evaluated which incorporates order release theory. Within manufacturing a number of order release mechanisms have been developed. The importance of order release is first examined and its applicability to monitoring the performance...
Persistent link: https://www.econbiz.de/10014793423
Qualitative results of a benchmarking process in logistics areas between companies operating in Argentina are presented. A description of the main logistics processes reengineered by these companies is done and some inferences are taken from the study. The companies are finally analyzed...
Persistent link: https://www.econbiz.de/10014793468
Customer service is often described as consisting of a set of measurable elements. Similarly, market response to customer service may be viewed as consisting of a set of components which are measurable. Most published empirical studies of the relationship between customer service and market...
Persistent link: https://www.econbiz.de/10014793954
Reports a recent survey of warehousing firms which examined the extent of involvement in electronic data interchange (EDI) and the impact which EDI has had on the firms′ operations and service capabilities. Warehousing firms providing EDI services to their customers were found to be better...
Persistent link: https://www.econbiz.de/10014793975
Most firms have traditionally offered one level of logistics service to all customers. This often results in some customer groups receiving more service than necessary, while other groups receive less service than ecessary. The emerging concept of logistical segmentation suggests that companies...
Persistent link: https://www.econbiz.de/10014794038