Bommer, Michael; O’Neil, Brian; Treat, Shadrach - In: International Journal of Physical Distribution & … 31 (2001) 1, pp. 11-25
Competition in the beverage industry is increasing on all fronts (advertising, price, product proliferation, service, etc.). As a result, distributors need to understand what is important to retailers and assess how they and their competitors are meeting those needs in the supply chain. In this...