Zomorrodi, Maryam; Fayezi, Sajad; Lau, Kwok Hung; … - In: International Journal of Physical Distribution & … 49 (2019) 5, pp. 599-624
Purpose: Research has not yet captured nor synthesized the supply chain (SC) adaptations exercised by various base of the pyramid (BoP) initiators for successful BoP business. This is a crucial shortcoming that the study has taken a step to address, with the aim of advancing theory in BoP...