Purpose – The variety of possible quality management (QM) and continuous improvement (CI) initiatives and their various possible permutations can make it difficult for a company to choose the best approach for their requirements. This paper aims to address the selection issue by presenting a...

Purpose – A growing number of publications have questioned and raised awareness of improvement fashions, especially in the area of quality management (QM), but rational decision‐making process has been promoted. Thus, this paper aims to address the selection issue and presents a holistic...