Slåtten, Terje; Lien, Gudbrand; Svensson, Göran - In: International Journal of Quality and Service Sciences 10 (2018) 3, pp. 316-330
Purpose: This paper aims to center on the value of cultivating norms for market orientation (MO) in professional service firms (PSFs). Based on social capital theory, three variables for norm-based behavioral activities of MO were suggested, i.e. leadership support (LS), relationship learning...