Bilal, Muhammad; Akram, Umair; Rasool, Hassan; Yang, Xiaoyan - In: International Journal of Quality and Service Sciences 14 (2021) 2, pp. 180-196
Purpose: In the recent decade, social media popularity and growth have boosted the development of social commerce (SC). This study aims to explore the significant impact of guanxi (关系) elements (ganqing 感情, renqing 人情 and xinren 信任) on online purchase intentions. Furthermore,...
