marketing experts and consumers. Refinement and validation of measures are applied to a convenience sample of 153 students and … finally on a sample of 304 actual consumers. Structural equation modeling was used to test the model and hypotheses. Findings …

perceived value and satisfaction are of a great interest for retailers who aim to make browsers loyal consumers.  …

packaging, empirical research on understanding how visual packaging affects consumers' subsequent product and brand evaluations … factors such as color, typeface, logo, graphics, and size to form consumers' positive perceptions and brand preference.  …

national pride on behavior of Polish consumers. Measures of consumer ethnocentrism may provide Western marketers with the … information necessary to target consumers who do not allow nationalistic feelings to influence product quality evaluation and … purchase behavior. Also, the necessity of the product to consumers may provide marketers with clues on which products will be …

shopping can vary for different consumers and in different situations, even for the same consumer. This study’s framework was … mall and Internet shopping, each retailer must implement strategies that will lead to consumers’ enhanced shopping …

economic necessity by disadvantaged consumers has been recently opposed by cultural theorists who instead read such channels in …

consumers being disadvantaged. This paper considers the satisfaction levels of older consumers in Scotland, with their food … older population and recognise that not all older consumers can signal their preferences in the marketplace.  …

This paper provides insight into the behaviour and attitudes of an under‐researched group of consumers, and identifies …

. Consumers are also suffering as the high slotting fees are causing manufacturers to “add on” to the prices to cover this “retail …‐term gains and long‐term negative effects on retailers and consumers in the USA.  …