Purpose: Given the widespread popularity of social media such as Facebook, Twitter and Instagram, understanding consumer-brand engagement behavior within social media is fundamental for retail firms. Yet, little is known about how consumers engage with retail brands through social media. The...

South American countries have experienced the arrival of large US and European retailers that attempt to occupy an important position in these markets. Nonetheless, the situation in Chile differs from its neighboring countries. The largest retailers in Chile are local family businesses that have...